Growth
Paid Media & Advertising
Meta, Google, TikTok and Instagram campaigns held to a cost-per-outcome.
- A documented account structure you own and can hand to anyone
- Conversion tracking that agrees with your back office, not just the ad platform
- A cost-per-outcome you can plan margin around
Most underperforming ad accounts in Bangladesh are not creative problems. They are structural ones: overlapping audiences competing for the same impression, conversion events that fire on the wrong action, and budgets spread so thin the algorithm never leaves the learning phase. We rebuild the account structure first, then spend into it.
What this covers
- Meta Ads (Facebook & Instagram)
- Google Search & Shopping Ads
- Google Display & Video Ads
- TikTok Ads
- LinkedIn Ads
- Pay-per-click (PPC) management
- Cross-platform retargeting
- Server-side & Conversions API tracking
What you should get
- A documented account structure you own and can hand to anyone
- Conversion tracking that agrees with your back office, not just the ad platform
- A cost-per-outcome you can plan margin around
- A creative testing cadence that keeps producing winners after launch
Method
How we run paid media & advertising
- 01
Reconcile before you spend
We compare platform-reported conversions against your actual orders. Until those two numbers are in a known relationship, optimisation is guesswork.
- 02
Structure for the algorithm
Consolidated campaigns with enough events to exit learning, deliberate audience separation, and budgets sized to the conversion volume they can realistically produce.
- 03
Test creative, not settings
Once structure is sound, the variable that moves cost-per-result is creative. We run hooks and offers against each other on a fixed cadence and retire losers quickly.
- 04
Scale on evidence
Budget increases follow a stable cost-per-outcome across a full purchase cycle — not a good week.
Deliverables
What lands in your hands
Everything below is yours at handover — files, accounts and documentation included.
- Account and pixel/Conversions API audit with a written remediation list
- Campaign architecture: objectives, audiences, budget split and naming convention
- Creative testing matrix — hooks, formats and offers, with a defined win condition
- Landing and event mapping so platform data reconciles with orders
- Weekly optimisation log and a monthly performance review
- Full admin access to every account created on your behalf
Engagement
How this one is bought
A monthly management retainer covering strategy, build, creative direction and optimisation. Ad spend is billed by the platform directly to you and is never marked up.
- Model
- Monthly retainer
- Cadence
- Weekly optimisation, monthly written review
- Minimum commitment
- Three months minimum, so a full learning and scaling cycle can complete
- Ad spend
- Billed by the platform to you. Never marked up.
Questions
Asked often enough to answer here
Often bought alongside
Send us the account, not the brief
Give us read access to your ad account and analytics. We will come back with what the data already says — where spend is leaking, what is mistracked, and what we would change first.