Strategy
Marketing Consultancy
The plan, the measurement model and the argument for both.
- A channel and budget allocation defended by unit economics
- A measurement model everyone in the business agrees on
- A clear position on what to stop doing
Consultancy is worth buying when the question is which direction to take, not how to execute a direction already chosen. We work from your numbers — margin, repeat rate, acquisition cost, capacity — and give you a recommendation with its assumptions written down, so you can disagree with the reasoning rather than just the conclusion.
What this covers
- Complete marketing strategy documents
- Buyer persona development
- Brand story & positioning audits
- Competitor & category research
- Channel & budget allocation
- Measurement frameworks
- Custom KPI dashboards
What you should get
- A channel and budget allocation defended by unit economics
- A measurement model everyone in the business agrees on
- A clear position on what to stop doing
- An internal team that can execute the plan without us
Method
How we run marketing consultancy
- 01
Start from the P&L
Margin, repeat purchase rate and capacity determine what an acquisition can be worth. Every channel recommendation is anchored there.
- 02
Audit what already runs
Most businesses do not need a new channel. They need the three they already run to stop contradicting each other.
- 03
Write the assumptions down
A plan whose assumptions are explicit can be revised when reality disagrees. One that hides them can only be abandoned.
- 04
Hand over the capability
The deliverable includes the reasoning, not just the answer, so your team can make the next decision without buying another engagement.
Deliverables
What lands in your hands
Everything below is yours at handover — files, accounts and documentation included.
- Commercial and funnel diagnostic across the channels currently in use
- Competitor and category review specific to your market segment
- Positioning and messaging direction, tested against real customer language
- Channel and budget allocation model with stated assumptions
- Measurement framework: definitions, sources, owners and reporting cadence
- A written roadmap with sequencing, dependencies and decision points
Engagement
How this one is bought
A fixed-scope advisory engagement ending in a written recommendation and a working session, with optional monthly advisory retainer afterwards.
- Model
- Fixed-scope advisory
- Format
- Two to four weeks of diagnostic work, then a documented recommendation and review
Questions
Asked often enough to answer here
Often bought alongside
Bring the decision, not the brief
The most useful first conversation is the one where you tell us what you are trying to choose between. We will tell you what evidence would settle it.